Alkaş is the sponsorship agency for a number of “large national and international organizations”.
Sponsorship, a very effective marketing tool, is also one of Alkaş’ important services. By focusing on the retail, shopping centers and the real estate sectors, and on the companies providing services to these sectors, Alkaş had positioned itself as the sponsorship agency for the organizations that unite the sector. It “finds the money” for large organizations, while offering its customers the opportunity to communicate directly and interactively with their target groups via sponsorship activities.
With "correct matching", sponsorship has been proven to be a more effective communication tool than advertising. Alkaş shares its significant expertise with its clients. Processes covering research, planning, application and review, Alkaş provides a full agency service to management of sponsorships.
As a sponsorship agency, Alkaş’ operations can be summarized as follows:
. Determining the sponsorship strategy and establishing “a unique sponsorship system” for the event
. Providing sponsorship strategy consultancy services to the sponsoring company. This ensures that the sponsorship remains consistent with the company/brand values, that it improves the brand’s image in accordance with the corporate communication plan, that it creates and increases brand awareness. Alkaş also selects the sponsorship activity that will best support the organization’s goals and differentiate the brand from its competition;
. Establishing a win-win relationship between the parties – the sponsor and the event, designing a creative, “one of a kind” projects for the brand;
. Using “effective and creative approaches" to announce the sponsorship in a manner consistent with the corporate communications plan;
. Offering consultancy services regarding the effective management of the sponsorship
Events Alkaş has run as a sponsorship agency:
Istanbul Shopping Fest
Shopping Center Investments Conference
Istanbul Fashion Week
Ankara Shopping Fest
Ramadan in Istanbul
Call for detailed information about the latest sponsorship opportunities: +90 (212) 284 86 50